andreas jonsson

A little friction goes a long way. Yet we’re busy trying to eliminate it all so we can be

Not every move needs a plan. Sometimes the best moves aren't planned at all. A move doesn’t

You don’t have to be the best in the world, that’s an impossible standard. Except if you’re

What's the hurry, friend? You got somewhere to be? Your work will be there in the morning. The

Your first move is not your big vision. It’s the first step towards it. Starting big is risky. Spending

Busyness is procrastination in disguise. It keeps you moving, but not always forward. We pack our days with meetings, checklists,

If you want to bootstrap your business, fundraising is not an option. Not now. Not ever. There’s no in-between.

From an early age, we’re told where to go, what to do, and how to do it. Even in

As a bootstrapped founder, your first and most important milestone is ramen: zero to ramen. Ramen profitability means you generate

You don’t need permission. There’s no approval process. No one has to give you the green light—no