about

Hi, I'm Andreas. Nice to meet ya.

The startup theater never appealed to me. Pitching, raising, pleasing investors, that's not my thing. What excites me is building real, sustainable, profitable businesses. From day one. And that's exactly what I do, with the most amazing people I've met along the way.

I write about things I learn along the way. Short reads that may challenge how you think and operate. All distilled from my journey bootstrapping Shield to 7-figures and beyond.

If you like the idea of building on your own terms then this is for you.

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Andreas